RevCrumb tracks where every lead comes from (Google Ads, Facebook, SEO, even ChatGPT), follows it to closed revenue, and gives each client a branded report. Built for agencies.
Analytics tools show which channels bring visitors. Your clients care which channels bring customers, and those are often different channels.
| Channel | Spend | Visits |
|---|---|---|
| Facebook Ads | $10,000 | 8,000 |
| Google Ads | $10,000 | 4,000 |
Looks like Facebook wins. Scale it up?
| Channel | Spend | Revenue |
|---|---|---|
| Facebook Ads | $10,000 | $8,000 |
| Google Ads | $10,000 | $21,500 |
Facebook is losing money. Google is returning 2×.
Without asking your clients to switch CRMs, rebuild their forms, or learn a new tool.
Lead source is written into hidden form fields, so it flows into whatever they already use: WordPress, Webflow, Gravity Forms, HubSpot, Salesforce, Pipedrive, Zoho, and anything else that accepts a form.
Leads from ChatGPT, Perplexity, Gemini, Copilot, and Claude are counted separately instead of disappearing into "Referral" or "Direct". Show clients the channel everyone's asking about.
When a deal closes, the revenue is matched to the original ad click and fed to Google Ads, so its bidding optimizes for customers, not form fills.
Your logo, your colors, no mention of us. Each client gets a private link showing leads, deals, and revenue by channel and campaign. It's what they'll forward to their boss.
See a lead's whole journey across visits and devices, and switch between first-touch and last-touch credit in one click.
Only a lead's email (and name) leaves the form, never the rest of it. Works with consent banners, and client reports mask personal details.
No developers, no new CRM, no rebuilt forms.
Add the tracking script to the client's site, through their theme, Google Tag Manager, or site builder.
<script src="…/t.js" data-site="…" async></script>Add hidden fields like rc_channel and rc_campaign to their forms. RevCrumb fills them in on every submission.
When a deal is won in their CRM, send it to RevCrumb with a webhook or Zapier step. Revenue then shows up by channel, campaign, and lead.
Every plan includes every feature. Start with a 14-day free trial, no card needed. Cancel anytime.
If the form can include a hidden field, yes. That covers almost every form builder and CRM form: Gravity Forms, WPForms, Contact Form 7, Webflow, Squarespace, Wix, HubSpot forms, and more. Forms that live inside an iframe from another domain can't be filled, so we'll tell you during setup if one of those is in use.
No. It's one small script that loads asynchronously and never blocks the page.
Add data-consent="required" and RevCrumb stores nothing until the site's consent banner says it's OK. Only the lead's email and name are collected from a form, never the other fields.
Reports, client links and form filling pause until you pick a plan. We keep recording visits and leads for 30 days, so if you subscribe within that time nothing is lost and everything is right where you left it.
Yes. Invite as many teammates as you like on any plan. Owners manage billing and branding; members manage clients.
Yes. Manage or cancel your plan from the dashboard. You keep access until the end of the period you paid for.